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DHS "If You See Something, Say SomethingTM" Campaign Introductory Video

US Department of Homeland Security

The U.S. Department of Homeland Security produced the following video in conjunction with the national "If you See Something, Say Something" campaign to educate and empower citizens to recognize and report suspicious activities and behaviors.

“If You See Something, Say SomethingTMCampaign

Fact Sheet



The Department of Homeland Security (DHS) launched the “If You See Something, Say SomethingTM” campaign in conjunction with the Nationwide Suspicious Activity Reporting Initiative (NSI). The campaign is a simple and effective program to raise public awareness of indicators of terrorism, crime, and other threats and emphasize the importance of reporting suspicious activity to the proper law enforcement authorities. The campaign was originally used by New York’s Metropolitan Transportation Authority (MTA), which licensed the use of the trademarked slogan to DHS to help with antiterrorism and anticrime efforts.


The campaign emphasizes that everyone should:


  • Be vigilant
  • Take notice of surroundings.
  • Report suspicious items or activities to local authorities immediately.



DHS launched a national “If You See Something, Say SomethingTM” public awareness campaign in July 2010. As part of this effort, the Jewish Federations of North America (JFNA) and the Secure Community Network (SCN) have partnered with DHS to launch an “If You See Something, Say SomethingTM” campaign specifically designed and developed for the American Jewish community.



Homeland Security is everyone’s responsibility. The “If You See Something, Say SomethingTM” campaign underscores the concept that homeland security begins with “hometown security”, and engages and empowers individuals to contribute to the safety and security of their facilities and communities through awareness and the identification and reporting of suspicious activity.



In line with the Nationwide Suspicious Activity Reporting Initiative (NSI), the “If You See Something, Say SomethingTM” campaign will initially be launched in 10 locations: Colorado, Georgia, Indiana, Los Angeles, Minnesota, New Jersey, New York, Tennessee, Virginia and Washington D.C. The campaign will continue with a phased rollout over the next several months to include the remaining states, cities and communities that are not currently part of the Nationwide SARs Initiative.



Federations, national organizations and umbrella groups in the initial 10 locations will serve as catalysts and distributors of campaign materials to local agencies and organizations in their respective communities.


A complete “tool-kit” with custom posters, FAQ sheet, sample press release and other materials is being developed free of charge and will be made available to participating Federations, agencies and organizations. “If You See Something, Say SomethingTM” campaign posters in various sizes have been designed specifically for display in Federations, synagogues, JCCs, schools and other facilities and are available for download and printing via the links at the right side of the page.



A critical element of the DHS mission is ensuring that the civil rights and civil liberties of persons are not diminished by security efforts, activities and programs. Consequently, the “If You See Something, Say SomethingTM” campaign respects civil rights and civil liberties by emphasizing behavior, rather than appearance, in identifying suspicious activity.



For additional information, materials & resources on the “If You See Something, Say SomethingTM” campaign, please visit or